The retail landscape has dramatically changed in recent years. Nearly 70% of customers want both in-store and online experiences as part of their shopping journey. The virtual and tangible worlds have collided, and digital signage is the window into those worlds.
Below are four different ways that digital signage is impacting the retail industry.
Memorable Experiences
Stores can augment the online shopping experience by giving customers the ability to personalize their purchase. Clothing stores can let customers build their own wardrobe; furniture stores can let the shopper visualize how furniture might fit in their space; or shoppers might fully customize a pair of shoes right in the store.
