Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.
The partnership between DGMN and Meta is the result of an earlier test, and the deal makes Dollar General the first retailer to offer Meta’s Advanced Analytics solution. Brands will now be able to make ad placements that target Dollar General customers in spaces including Facebook and Instagram News Feeds, Stories and Reels.
