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Do online grocers have a transparency problem?

November 2, 2020

Just over half (53 percent) of shoppers buying groceries online find it either challenging or extremely challenging to make sure a product meets their diet and wellness goals, according to recent research from Label Insight and FMI, the food industry association.

The survey of 1,000 U.S. consumers who shopped in-store and online for groceries the month prior found only 18 percent never run into challenges.

The majority of those who have adopted online grocery shopping (64 percent) were highly focused on buying products for diets or other health-related programs, either for themselves or other household members.

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