Cyber Monday was the largest digital shopping day on record in the US seeing sales top $10.8 billion for the first time.
According to new data from Adobe, sales grew 15.1 per cent compared to last year, with a large portion of purchases occurring in the last few hours of the day.
Despite breaking records, the figures came slightly below Adobe’s own predictions, seeing online sales rise by 30 per cent year-on-year instead of the 33 per cent it had predicted.
