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5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup

December 3, 2020

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Retailers and industry experts have been forecasting a 2020 holiday season dominated by ecommerce almost since the world started taking COVID-19 seriously, and results from “Cyber Weekend,” or BFCM (Black Friday/Cyber Monday), effectively made their case. In fact, the behavioral shifts that occurred during the first wave of COVID-19 are being reinforced as many areas navigate a second wave of the virus. Now, industry reports point to the possibility that the traditional Thanksgiving weekend — filled with frenzied shoppers in crowded stores and shopping malls — could be gone for good.

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