Away has officially joined the ranks of an increasingly large group of retail startups now basking in the glow of unicorn status. Earlier this year, Glossier, Casper and Rent the Runway all broke into that territory, highlighting a group of DTC brands that have struck a chord with consumers, and have the profits to show for it.
According to the company, Away reached $12 million in sales in its first year, hit $150 million in 2018 and is projected to double its sales in 2019. The company’s ambitious expansion plans are in line with goals the founders have had for some time now, and reflect the path that many other DTC brands are taking as well.
