Only a few short years ago, all you heard from marketers was how linear TV was dead. How TV was too old-school and no one watches. Certainly not often enough within the most desired Gen Z and millennial demographics, who were all about ‘cutting the cord.’ While that may be true for younger demographics, there are also many ‘cord stackers’ — homes that have both cable/satellite TV sitting alongside their Roku or Apple TV devices connecting them to the many CTV options out there today.
