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The Crucial Piece of the ‘Mixed Used’ Mall that No One’s Talking About: Logistics and Fulfillment

It’s no secret that the mall isn’t the draw it once was. Kids these days are just as happy to meet up on Roblox and Fortnite as they are going to their local shopping center. The idea of transforming malls into “mixed use” gathering spots has become popular, but an aerial view of these complexes provides an interesting perspective on another potential evolutionary path for the mall: as a fulfillment center.

“If you look at a mall from the thousand-foot view, it looks a whole lot like an Amazon fulfillment center,” said Kyle Spencer, Co-founder of retail consultancy NextRivet in an interview with Retail TouchPoints.

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