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Apple’s stores will soon be more than just stores

October 19, 2016

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This spring, Apple unveiled the first of its newest locations that are set up to function more as community gathering places than temples of commerce.

It’s an evolution that will continue under the leadership of Senior VP of Apple Retail, Angela Ahrendts.

New locations feature a gathering space dominated by a giant high-resolution screen, an interactive wall called “The Avenue” that brings new accessories to life, lots of green space and natural elements, and a new way to interact with Apple Genuises.

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