U.S. consumers are expected to do the majority of their holiday shopping online this season, but there are still quite a few barriers that will have them abandoning shopping carts.
For the most part, these shoppers expect the online experience to match that of the physical store, especially the checkout experience.
Just over 61 percent of shoppers who plan to spend $250 or more said they plan to make most or all of their purchases online this season, according to a new survey by SheerID. These shoppers are doing so largely for convenience and the checkout process needs to be easy and convenient.
