As omnichannel retailing becomes mission-critical, Performance Bicycle is making bold moves to merge its physical and digital experiences.
A company that operates 106 locations across 21 states, Performance Bicycle struggled to manage siloed data and operations — not an easy task in today’s omnichannel, always-on world. Armed with a platform from Aptos, Performance Bicycle now has a centralized commerce architecture that integrates every part of the enterprise — a move that fosters a seamless customer experience no matter where, when or how customers shop.
