image: Shara Tibken/CNET

Amazon Go has lessons for physical retail

March 28, 2018

While retailers always keeps one eye on Amazon at all times, how does the industry react at the announcement of the giant marketplace opening a new brick-and-mortar location? As the physical Amazon story continues to unfold, Kurt Heinemann, chief marketing officer at Reflektion, says that other retailers can learn lessons from the launch of the marketplace’s latest venture, Amazon Go.

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