Business leaders and consumers alike have observed the ubiquity of e-commerce brought on by the COVID-19 pandemic. At this juncture, that is not news. Well, how about this: According to IBM’s U.S. Retail Index, the coronavirus accelerated the shift toward online shopping—and away from brick-and-mortar—by about five years.
This news may be good for a company’s top line; however, many supply chain leaders are struggling to cope with the tremendous pressure this surge has put on their internal operations, customer service, and delivery partners.
