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Retailers prioritize mobile shopping experience

June 10, 2019

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Retailers have seen multiple casualties as online shopping continues to upend brick-and-mortar businesses. Recent notable closures include Party City and Family Dollar. However, as the report points out, retailers expect their online sales to grow and, in turn, are focused on shaping up their mobile customer experience across all of their channels. Nearly three-quarters of retailers surveyed anticipate an increase in sales from e-commerce, primarily driven by mobile site sales, and 38%said they are planning for an increase in brick-and-mortar store sales, the BRP report found.

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