Mountain Hardwear’s app was designed for outdoor enthusiasts who have shopped for gear online and wondered, “How big is that?” While other shopping apps may put apparel on various models, shoppers must feel confident the gear sold by Mountain Hardwear will perform, especially if they’re not choosing it in a retail location.
“Imagine if gear shopping looked more like how you’d actually use it…Not in a box on a shelf — not in a flat image on your computer screen — in your environment,” the brand prompted in an Instagram post tied to the app launch.
