There are more ways than ever to shop including in store, online, via voice-activated virtual assistants, personal shopping assistants, mobile-optimized websites, branded shopping apps and progressive web apps. With all those choices, retailers continue to see their own shopping apps as a top priority. It’s not hard to understand why — the technology may hold the key to keeping shoppers in a retailer-controlled and branded shopping environment.
The finding that 45% of retailers see mobile POS as a priority demonstrates that even with a limited number of automated checkout and mobile checkout offerings in the sector, the technology has quickly gained influence in the industry.
