Target first launched this loyalty tier — part of a trend by retailers with store-branded cards to keep customers without those cards closer — almost a year ago.
Some things have changed, starting with the name (which was “Target Red” last March), perhaps to avoid confusion with its REDcard program. While REDcard holders don’t get another 1% on top of their immediate 5% discount on their purchases, they can partake in the other sweeteners. (Cardholders also get free shipping on most online orders).
