It’s late 2018, and brick-and-mortar stores have not been vaporized from the landscape — people actually shop in them, and plan to keep doing so this holiday season. In fact, more retailers have become focused on refining in-store shopper experiences as a way to drive traffic into their stores this holiday season.
The Citi study also clearly shows how consumer shopping patterns have changed, and continue to change. The findings suggest holiday shoppers will be using a variety of different retail channels to buy their gifts.
