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4 types of holiday shoppers marketers need to reach

October 13, 2017


The holiday shopping season is both the most magical and maddening time of year for consumers.

Some shoppers love the hustle and bustle of the mall during the holiday season — the halls decorated with garlands and lights, the various holiday-themed music blasting from storefronts and of course deals from their favorite retailers. But other consumers can’t stand malls, and crowds and sensory stimuli can make the shopping experience altogether overwhelming.

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