There has been a boom in the subscription market over the last few years, with companies including Birchbox, Graze and Dollar Shave Club making headlines for their intuitive business models. These companies have experienced incredible growth because they have identified a consumer need for repetitive purchases, effectively taking the hard work out of shopping.
Around 89% of the UK population (58 million Brits) are already subscribed to a service, according to recent statistics from subscription software provider Zuora and YouGov, and the subscription economy has seen an 11% increase in adoption from UK adults since last year.
