Retail is undergoing an unprecedented transition. Ecommerce has been on the rise, and then COVID-19 happened, rocking the industry to its core as stores around the world closed and online sales skyrocketed. Amid all of these changes, sustainability has moved up the agenda for retailers and shoppers alike.
Eco-Friendly Desires Increase Despite Pandemic
Things did not look good for sustainability in marketing at the outset of the coronavirus pandemic. People were panic-buying and pantry-loading en masse, snapping up whatever products were left on the shelf. In the frenzy, loyalty started to slip, while a volatile economy put strains on consumers’ wallets that may have impacted their willingness to pay a premium for environmentally conscious brands.
