Through a special arrangement, presented here for discussion is a summary of a current article from the bi-monthly e-zine, CPGmatters.
New research by Inmar Intelligence finds that 54 percent of all shoppers recently purchased a new brand because it was less expensive. However, nearly a third were influenced by a digital coupon.
The findings from Inmar’s 2021 Promotion Industry Trends Analysis and July Shopper Insights Study come at a time when higher grocery prices are causing shoppers to look for ways to offset the impact to their wallet. Digital coupons are proving to be a solution at the right time and right place.
