With the pandemic continuing to shape the connected world, the next year will be about crafting shopping experiences that celebrate customers’ unique preferences while championing collaboration to establish seamless shopping journeys. Here are four trends for retailers and brands to look out for in 2022:
1. Inspiration-Led Shopping
After two years with nowhere to go, we keep hearing predictions for a ‘Roaring 20s’ for fashion, where extravagant outfits will take over as people go out again. Combined with advances in social and visual commerce, this will usher in a new era for e-commerce, one where shoppers excited by a return to normalcy will rely more on visual inspiration.
