Retailers who are looking to provide a genuine omnichannel customer experience can take one crucial step to help themselves.
According to a new study of more than 300 global retail CEOs, including 100 U.S. CEOs, from enterprise retail technology provider JDA Software Group Inc. and PwC, operational silos are a key inhibitor to delivering an integrated, seamless experience. Only 18% of CEOs said they have eliminated operational silos and are delivering seamless omnichannel shopping experiences for their customers.
