Consumers in the U.S. are definitely relying on digital tools to aid their shopping activities. According to a new study of 2,000 consumers in nine countries including the U.S. from Deloitte, “Navigating the New Digital Divide,” 49% of purchases made in the U.S. are digitally influenced, and 28% are influenced by mobile.
However, the likelihood for a purchase to be digitally influenced varies by product category. The most digitally influenced type of purchase is electronics (more than 60%), closely followed by furniture/home furnishings.
