Best Buy will partner with DoubleVerify, a software platform for digital media measurement, data and analytics, to improve the measurement capabilities of its Best Buy Ads retail media network. The partnership will provide additional tools to both Best Buy and its brand partners to boost the efficiency of their ad campaigns.
Best Buy advertisers that use DoubleVerify (DV) will gain access to pre-campaign activation through DV Authentic Brand Suitability and Fraud/SIVT and post-bid filtering and measurement through DV Authentic Ad, DV Video Complete and Programmatic Analytics. The DoubleVerify Publisher Suite also will be implemented across the Best Buy media platform to enable additional tools.
