Each holiday season, the retail stakes get higher. For many retailers, the holiday season is both an opportunity to make a big difference in their bottom line and a high-stress period for systems and staff. Consumers are planning to spend big this holiday season. According to a recent Forbes article, 12% plan to spend more on holiday gifts than they spent last year. In order to stay competitive, retailers will need to distinguish themselves from their competitors.
However, the aftereffects of the global pandemic have aggravated supply chain weaknesses. There is even more emphasis on customer experiences, and the challenges that retailers face every holiday peak season have been exacerbated.
