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Why large retailers are launching subscription programs in 2018

Retailers are at the beginning of a wave of experimentation and innovation in the direct-to-consumer subscription space, and customer expectations are continuing to grow. The movement originally driven by value, convenience, and replenishment is evolving because major companies such as Amazon and Walmart are becoming masters of these 3 core ingredients behind the psychology of subscriptions.

However, as the subscription landscape has become more competitive, it’s also become more valuable, and retailers who pull off a successful subscription program enjoy benefits such as attracting new consumers, generating recurring revenue and increasing customer lifetime value.

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