Retailers spend millions of dollars creating in-store marketing signage and displays to help shoppers find the items they need, and maybe even some that they don’t. But these marketing efforts aren’t worth a dime if customers don’t notice them. Here are a few tips to consider when designing and displaying in-store marketing materials.
1. Bigger is usually better
Through eye tracking research, we’ve noticed that certain design elements, like color contrast, brand recognition, or eye-catching phrases, can draw the attention of shoppers. However, we’ve consistently noticed that, especially at the shelf level, the space taken up by in-store marketing is often similar to its overall share of attention.
