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The Retail Customer Experience Is Changing. Is Your Brand Ready?

Voice-enabled technology was the talk of the show at CES this year, with Google and Amazon in a near arms race to own the market. It seems as though voice assistants are everywhere, from the car and the home to the workplace and of course, mobile devices. As Siri, Alexa and Google use the power of AI to make everyday life more efficient than ever before, it is easy to see how this technology can yield opportunities for advertisers, retailers and brands. Harnessing voice technology is one of the leading ways today’s brands can truly deliver a more seamless customer experience tomorrow.

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