We’re becoming smarter shoppers. Whether it’s because we want the best deal for a restricted budget, or because we’re more confident about what we want from the retail experience, our loyalty isn’t easily earned.
While our parents and grandparents generations often ‘stuck with’ brands and companies for decades, most of us see things differently now. Loyalty isn’t guaranteed for life. It’s constantly being built and shaped through our relationships the brands and those who represent them.
Any successful loyalty programme has to focus on these five factors.
