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The Era of the Digital Reflex

From the minute customers walk through your doors to the moment they leave, they are utilizing their phones. Whether the customer is on a phone call, scrolling through or posting on social media, or taking pictures with their friends, the phones are by their side the entire time. In fact, two-thirds of shoppers check their phones in-store for product information.

According to a 2019 RetailMeNot study, internet users looking for more information in-store often skip approaching retail associates and go directly to their smartphones. Sixty-nine percent of respondents said they would look for reviews on their phone first, and 53% would search for deals before speaking with an employee.

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