In addition to launching more than 60 freestanding locations and 200 locations inside Kohl’s stores later this year — making the beauty retailer’s largest store expansion — Sephora is also launching buy-online-pickup-in-store at all freestanding stores by April.
The BOPIS addition comes after several months of offering its “Reserve Online Pickup In Store” service, which enables clients to reserve products in their local Sephora stores for up to 48 hours.
