Bazaarvoice, Inc., a provider of product reviews and user-generated content solutions, released its latest research, based on a survey of more than 10,000 global shoppers. The report explores the effect fake reviews and authenticity have on customer trust, and the subsequent actions shoppers take based on that trust.
Fake Reviews Are Agitating Customers
According to the report, over a quarter of respondents want brands and retailers fined for fake reviews. While fake reviews on their website may seem like an easy way to gain new customers, they actually very much hurt businesses — and their bottom lines.
