Through a special arrangement, presented here for discussion is an excerpt of a current article from Frozen & Refrigerated Buyer magazine.
With its high-quality products, value proposition and knowledgeable and friendly staff, Trader Joe’s often finds itself at or near the top of various industry “best of” lists. However, the quirky chain may still face some challenges as it expands.
An obvious potential shortcoming is not offering e-commerce as e-grocery has taken off. Beyond challenges associated with attempting curbside pickup in a Trader Joe’s parking lot, the grocer doesn’t want customers ordering online because it takes away from the store experience. Trader Joe’s president of stores Joe Basalone said in a recent interview with Kitchn, “For us, the brand is too important, and the store is our brand.”
