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Shoppers now prefer digital retail experiences to physical ones according to study

June 23, 2021

Via: Charged

Over half of adults will interact with brands through digital and virtual channels as opposed to face to face after the pandemic according to research from Nuance.

The study looked at 10,000 adults across the US, UK, Germany, France and seven other nations to find out whether shoppers habits will likely change post-pandemic.

It found that 51 per cent of UK shoppers would prefer to use apps or a company’s website than go into a bricks-and-mortar branch or store to do their shopping.

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