In today’s digital-first world, the customer experience is a fundamental component of modern retail industry success. Despite the many benefits of increased technology, store owners, operators and marketing managers need to balance engagement with security and ease of access.
Engaging customers with digital app-based coupons is an increasingly common retail revenue-boosting tactic. Daily deals delivered to your customers on their phones improves the retail experience, promotes sales, increases efficiency and cuts down on the waste and frustration of easily disposable — and frequently misplaced — paper mailers and punch cards.
