Target Corp. is taking a cue from Hollywood to help shoppers create the living room of their dreams.
The discounter is using the same type of computer generated imagery that figures in movie blockbusters to create a 360-degree, virtual reality-like experience on its website. And it’s shoppable.
The experience, created in-house at Target, requires no special app or platform. On Target’s site, customers can choose one of four curated living room looks (modern, farmhouse, mid-century or traditional).
