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Ikea’s new credit card offers cash back, but only for Ikea purchases

Ikea’s new card arrives at a time when private-label store credit cards are rapidly evolving. More retailers who hadn’t offered their own cards, such as Lucky Brand, are getting into the game, while retailers with established credit cards, such as Amazon, are mulling over the notion of adding to their card offerings.

Also, credit cards are increasingly being more deeply integrated with loyalty programs and offering cash back on purchases, among other rewards.

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