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How to turn first-time holiday shoppers into repeat, account-holding customers

August 30, 2021

Last year’s holiday season alone brought in $188.2 billion in online sales and retailers are already gearing up for another surge of orders for the upcoming 2021 season. Although preparing for this influx of orders may be top of mind for retailers, there’s an often overlooked area that should be of equal importance: Turning first-time holiday shoppers into account-holding customers that keep coming back long after seasonal shopping has subsided.

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