We’ve all had a bad experience while browsing ecommerce websites, maybe several. It’s simple to spot when something goes wrong during our journey, but what does a good experience look like? Is ‘good’ when our visit goes as planned, or is it when our experience far exceeds expectations?
The best eCommerce experiences should be smooth, seamless and satisfying. With the amount of customer cookie and preference data ecommerce brands have access to, we expect retailers to know a lot about our needs and be able to supply us with exceptionally relevant experiences that always delight and never disappoint.
