Consumers are shopping with intention this holiday season and prioritizing small and local businesses, according to a new Mastercard survey. In response to this growing desire to support Main Street and shop with meaning, Mastercard is rewarding cardholders when shopping local through a series of holiday campaigns in select cities nationwide.
Unique Shopping Incentive Programs
According to the survey, shoppers are focused on not only giving (73%) but also receiving (70%) gifts that support local businesses. In addition, survey results showed that consumers – particularly Millennials (82%) – plan to be more conscious about where they shop this holiday season, prioritizing brands that match their personal values. Sixty-four percent of shoppers plan to support black-owned businesses, while 65 percent say they are planning to shop at women-owned businesses.
