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How retail omnichannel delivers a cohesive, seamless journey

January 22, 2018

A long-awaited vacation trip to your dream destination. Front row seats at a concert that fulfil a once-in-a-lifetime dream to see your #1 band. These are experiences that stay with us and we feel like our money and time has been well spent.

Retail experiences can deliver the same wow factor. It could be going online and finding out that the boots you’ve been eyeing for months were just discounted and now fit into your budget. Perhaps you’re in a store and your salesperson notices that based on the data in your profile, a new blazer that just arrived in stock is the perfect match for the pants you own from this same collection. These experiences can make buyers lives easier- further endearing them to a brand and increase sales.

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