Consumer habits changed drastically last year as people went online to shop. According to McKinsey, 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online. That’s more than double the historical average. These new blended shopping habits are evolving and will be key to building brand loyalty in 2022 and beyond.
As retailers race to increase their ecommerce capabilities to meet this blended opportunity, those that seamlessly offer consumers what they want, when they want, regardless of how they are shopping — whether on mobile, social, or in-store — will win.
