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Cultivating consumer loyalty amidst supply chain challenges

December 20, 2021

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Brand loyalty is increasingly fragile. Since the beginning of the pandemic, three-quarters of consumers in the United States have switched brands, products, stores or buying methods, reports McKinsey. As retailers strive to woo shoppers into a long-term relationship, supply chain hiccups can sabotage those efforts — but it doesn’t have to.

In truth, there’s much that retailers can do to counter subpar experiences stemming from product shortages and shipping delays, which are expected to linger well into 2022. Monica Deretich, retail industry advisor at Sailthru, shares a few tactics for immediate and lasting wins.

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