Fake reviews make online shoppers more than twice as likely to purchase low quality goods, according to Which?
The consumer watchdog asked nearly 10,000 participants to complete a simulated shopping task where they were asked to choose from a range of products including dashcams, headphones and vacuum cleaners on a platform similar to Amazon.
One group was shown the products without any product ratings at all, leaving them to judge the quality of items for themselves, while another was shown the same products with fake ratings, reviews and platform endorsement labels.
