The winter holiday season is a critical time for retail. November and December holiday sales average around 19% of total retail sales, per the NRF, and this share can be even higher for some department stores and specialty retailers. Emarketer anticipates that holiday retail sales will grow 4.5% this year to surpass $1.3 trillion. The stakes have never been higher!
But what retailers might not know is that the holidays are also the biggest season for streaming. When customers aren’t actively searching and shopping for gifts, they are spending an elevated amount of time watching their favorite TV shows and movies — especially holiday classics like How the Grinch Stole Christmas and Elf.
