Brick and mortar retail isn’t going anywhere anytime soon. However, the industry as a whole is going through a tremendous period of change. During this tumultuous time, what is driving foot traffic into retail stores? KSM and ORC International set out to answer exactly this in our most recent retail shopping report, the 2016 Brick-and-Mortar Consumer Study (BMCS), which gathered 1,000 responses from a representative sample of U.S. adults.
What’s Driving Shoppers Into Stores?
It’s interesting to note, the top marketing influencers currently driving shoppers to visit stores aren’t necessarily the newest formats.
