Through a special arrangement, presented here for discussion is a summary of articles from MarketingCharts, which provides up-to-the-minute data and research to marketers.
Retailers are not faring as well in their acquisition marketing efforts this year as they have in recent years, according to a new study.
Some 57 percent of those responding to a CommerceNext survey said that their acquisition marketing efforts are meeting or exceeding expectations year-to-date. While that’s a solid result, it’s down from 65 percent who said the same last year and 76 percent the year earlier.
