Between staffing shortages, rising labor costs, supply chain disruptions, heightened compliance requirements and record-high inflation, food retailers are facing a myriad of market challenges with ripple effects that directly influence consumer behaviors. Maintaining brand loyalty, for example, has become a critical challenge across the industry. A recent Wall Street Journal report indicated that nearly 70% of U.S. shoppers said they’ve purchased a new or different brand since the onset of the pandemic. One spoiled product is all it takes for a food retail customer to switch to an industry competitor…for good.
